Evento

O PROJETO

PROUD Experiences

PROUD Experiences passou por um processo de rebranding para transformar uma identidade antiga em uma marca moderna, vibrante e cheia de movimento. Inspirada nas cores da bandeira LGBTQIA+, a nova identidade visual transmite diversidade, celebração e conexão, refletindo o espírito inclusivo e energético do evento.

Indústria

Turismo LGBTQIA+

PRODUTO

Eventos de Turismo LGBTQIA+

Serviços

Redesign

Brand Identity

Desdobramento Visual

O DESafio

Criar uma identidade visual contemporânea e expressiva que representasse inclusão, orgulho e comunidade, renovando a percepção da marca e ampliando sua conexão com o público.

1. Modernizar a identidade da marca

2. Representar diversidade e inclusão

3. Criar uma marca dinâmica e expressiva

(The solution)

We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Estratégia e identidade de marca
  • Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Design criativo e materiais de apoio
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Marketing Digital e Estratégia de Mídias Sociais
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

O impacto que causamos

+34%

Social media followers

+28%

Website traffic

+19%

In-store sales

+42%

Engagement rate

(Depoimento)

Working with the team was a game-changer for our café. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is as warm and inviting as our coffee.

Maria Lopez

Owner & Founder, Nectar Café