Evento

O PROJETO

Viva Brazil

Viva Brasil é uma marca criada para um evento dedicado à celebração da cultura brasileira em toda a sua diversidade e energia. Inspirada nas xilogravuras de Cordel, tradicional expressão artística do Nordeste, a identidade visual combina elementos artesanais com as cores vibrantes da bandeira do Brasil, transmitindo ritmo, alegria e autenticidade.

Indústria

Cultura

PRODUTO

Evento Cultural

Serviços

Logo Design

O DESafio

Desenvolver uma identidade visual vibrante e marcante que representasse a riqueza cultural brasileira e traduzisse a energia das celebrações e festividades do país.

1. Representar a cultura brasileira de forma autêntica

2. Criar uma identidade vibrante e memorável

3. Transmitir energia, ritmo e celebração

(The solution)

We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Estratégia e identidade de marca
  • Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Design criativo e materiais de apoio
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Marketing Digital e Estratégia de Mídias Sociais
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

O impacto que causamos

+34%

Social media followers

+28%

Website traffic

+19%

In-store sales

+42%

Engagement rate

(Depoimento)

Working with the team was a game-changer for our café. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is as warm and inviting as our coffee.

Maria Lopez

Owner & Founder, Nectar Café